Sydney, 19 November 2025 – At the FAAA Congress in Perth, HUB24 will introduce myhub, an ecosystem concept being developed that provides access to leading advice technology solutions and leverages AI-powered natural language prompting to address the productivity challenges for advice practices.
To deliver these efficiencies, myhub will integrate leading advice technology including HUB24 Group capabilities (HUB24 platform, Class and myprosperity) as well as services and solutions from providers including Vital Business Partners and Finura Digital. (read more: https://www.financialstandard.com.au/news/hub24-takes-stake-in-finura-digital-179810657).”
myhub is intended to be flexible enough to integrate applications developed by practices and licensees, streamlining tasks including client meeting preparation, scenario modelling, client goal tracking, SOA creation, and compliance checks within one secure ecosystem.
With 10.2 million Australians open to seeking financial advice and only 15,250 financial advisers available, the advice sector faces a significant capacity gap. HUB24 is developing myhub as part of its commitment to collaborate with advisers, licensees and industry partners to enable accessible advice for more Australians. ¹
According to HUB24’s Director Strategic Development, Jason Entwistle, the key to unlocking productivity is removing inefficiencies in the advice implementation process.
“While platforms such as HUB24 have enhanced productivity in areas like portfolio management and reporting, there are still many inefficient processes within an advice practice, which have not been addressed due to the lack of investment in high quality accessible data, industrial scale technology, and innovation.”
He added: “By leveraging data and emerging technology, and through collaboration with licensees and leading technology providers, HUB24 is addressing this need while continuing to invest in our market-leading platform to enable advisers to deliver financial advice for more Australians.”
In early 2026, myhub will commence a pilot program for licensees, advice networks, and advisers to co-design the solution.
1 Adviser Ratings Adviser Musical Chairs Report, Quarter 2 2025; Investment Trends 2024 Australian Financial Advice Report.
To learn more about how VBP supports advice practices through our Managed Services, visit: https://www.vbp.au/managed-services
