Financial planning outsourcing specialist Vital Business Partners (VBP) has appointed Craig Kouimanis to the newly created position of Chief Growth Officer, supporting the company's continued focus on growth, innovation and delivering meaningful outcomes for clients.
Craig joins VBP with extensive leadership experience across the financial services industry and a strong track record of helping advice businesses build sustainable, high-performing operations. In his new role, he will work closely with clients, partners and stakeholders to support VBP's strategic priorities, strengthen relationships and continue enhancing the value delivered to advice businesses and licensees.
Reporting to Chief Executive Officer Mark Fisher, Craig will play a key role in shaping and executing VBP's growth strategy as the business continues to expand its capabilities and support more firms across the financial advice profession. His responsibilities will include driving initiatives that strengthen client engagement, identifying opportunities for innovation and supporting the ongoing development of VBP's technology, automation and AI-powered solutions.
Welcoming Craig to the business, Mark Fisher said his appointment reflects VBP's ongoing commitment to investing in leadership that helps clients succeed.
"Craig is a highly respected leader with decades of experience supporting advisers to run successful businesses. He intimately understands the challenges and opportunities facing advice businesses and the services and support they need to achieve their goals and grow."
"VBP exists to help businesses scale sustainably, improve performance and focus on what matters most. Craig is the ideal person to help shape our growth strategy and drive initiatives across the advice profession."
For Craig, joining VBP presents an opportunity to contribute to a business that shares his belief that long-term success comes from combining great people with the right technology.
"In advice and professional services, people are critical to success, but technology is also extremely important, and they lie at the heart of what VBP does."
"I believe that systems run businesses and people run systems, and VBP has the right combination of people and technology to drive efficiencies, productivity and performance."
As advice businesses continue to navigate increasing complexity, evolving client expectations and rapid technological change, VBP remains committed to helping firms build capacity, improve efficiency and create stronger foundations for growth. Craig's appointment reinforces that commitment and positions the business to further expand the support, expertise and innovative solutions available to clients.
The creation of the Chief Growth Officer role marks another important milestone in VBP's growth journey as the organisation continues to invest in its people, services and technology to help advice firms thrive in a changing landscape.
