VBP Insights

Melbourne Advice Firm Launches AI-Powered Automation in Collaboration with VBP

Written by Money Management | May 28, 2025

Melbourne-based financial advisory firm Yarra Lane has partnered with Vital Business Partners (VBP) to offer a robotic process automation (RPA) consulting service designed to streamline advice business operations and scale efficiently.

Automating Low-Value Tasks

RPA leverages artificial intelligence to automate repetitive tasks such as scheduling meetings, drafting client emails, and generating reports, freeing advisers to focus on high-value activities and client engagement.

VBP CEO Nathan Jacobsen highlights the benefits:

“In other industries, RPA is widely used to improve processes and drive growth. We’re already seeing advice businesses use it for tasks like diary management, report gathering, and client communication templates. Partnering with an outsourcing specialist helps navigate the rapidly evolving technology landscape effectively.”

Fast, Accessible, and Effective

Yarra Lane CEO Nick Perrett notes that RPA solutions can be designed, built, and implemented within months, delivering tangible results quickly:

“Software robots can do the heavy lifting for advisers. While advisers focus on clients, their bots can handle tasks in the background, so the next morning the team can focus on high-value work. For a relatively small investment, businesses can achieve substantial efficiency gains.”

Supporting Adviser Growth and Professional Development

This initiative builds on VBP’s broader mission to expand adviser capability and capacity. Last year, VBP took a minority stake in digital advice platform Ensombl, enhancing professional development and supporting practice efficiency across the industry.

“We want to see advice businesses grow and become more efficient so they can help more people,” Jacobsen says. “VBP’s outsourcing and growth solutions, together with Ensombl, empower advisers to scale operations, develop professionally, and focus on what matters most: delivering exceptional client outcomes.”

This article first appeared on the Money Management website.