VBP has created three new roles in its leadership team to assist the firm’s continued expansion in the financial advice industry. The appointments follow VBP’s recent acquisition of specialist financial planning consulting and coaching firm Elixir Consulting.
Amanda Yun joins VBP as chief growth officer and Shaun Nesbitt has been appointed chief information and digital officer. In addition, Elixir founder Sue Viskovic will become VBP’s general manager consulting.
David Carney, VBP’s chief executive officer, says the appointments as well as the acquisition will help take VBP’s evolution to the next level.
“We are significantly expanding our service offering to continue supporting our clients with their growth at a time of continuing change in the financial planning landscape.
“VBP has a 10-year track record of providing this support and with the addition of Amanda and Shaun to the business, as well as the expertise of the Elixir team, we have significantly deepened the level of assistance we can provide,” he says.
He added that the combined business of VBP and Elixir will position the business as the ‘go to’ growth partner for advice firms looking to innovate and scale.
“Harnessing the experience of Elixir and boosting it with the scale and expertise of VBP means we are better positioned to provide the specialist support and assistance that advice practices need.
“VBP now has the resources to deploy a bespoke team on a project basis to assist clients in executing the priority projects from their strategic planning, and to take full advantage of opportunities in the current environment.
“Over the next year, VBP will focus on helping firms innovate by investing in intelligent automation solutions, cyber and governance security as well as new coaching programs.”
VBP has also recently rebranded from Virtual Business Partners to Vital Business Partners, reflecting its role within the financial advice community and its 10 year track record.
Mr Carney says that while the business will still be widely known as VBP, it was important to make the subtle name change to Vital Business Partners.
“The new name is more reflective of our future direction and desire to be a vital partner in our clients’ future success. Dropping the word Virtual allows us to move away from a traditional outsourcing business and recognises the human connections that are very much the core of each and every client relationship.”
